Small Business Growth

Social Media
Small Business Pulse
December 20, 2019 - 6:41 am
Like other high-octane social media sites, Twitter provides an efficient way for businesses of all sizes to get the word out about what they have to offer. With that in mind, much of the advertising success on these types of interactive platforms depends on how and where you target your efforts.
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Crystal Hessong
November 19, 2019 - 1:25 pm
Investing in email marketing is a wise business move. The numbers speak for themselves as investing just $1 in emails will return an average of $44 to your business. Email is also much more successful than social media at generating conversions. Despite these numbers, you can still make mistakes...
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Melanie Falina
November 07, 2019 - 11:19 pm
You've made it over the hump of hearing a barrage of statics about the number of small businesses that fail in their first year. You've created a brand and are now looking for new ways to spark your capital and when scanning the how-to universe, one of the first keywords you'll encounter is “...
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Lori Melton
October 28, 2019 - 1:00 pm
Sales is a multi-faceted profession that requires several key components for success. A good salesperson should be empathetic towards customers and tune into their needs, wants and feelings. You should also be friendly, optimistic, genuine, committed, driven and knowledgeable about your product or...
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Melanie Graysmith
September 16, 2019 - 9:04 pm
Small businesses are not large businesses on a smaller scale, nor do they have a handy one-size-fits-all definition. However, one truth is consistent in that in order to grow your small business, you must sell the products and services your business offers. Making the sale is essential, especially...
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Mark G. McLaughlin
September 13, 2019 - 9:30 am
Most entrepreneurs are required to wear many hats, which includes bearing the responsibility of being the marketing manager. As your business grows however, there comes a time when you should really consider hiring a professional to do the job. A good marketing manager can open up and grab new...
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Mario McKellop
August 19, 2019 - 11:30 am
With more than 2.4 billion monthly active users , Facebook is a platform with incomparable reach. While its massive base can make it a powerful marketing platform, its size means small businesses have to craft truly compelling advertising materials in order to stand out. Here are a few tips on how...
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