Social Media
Small Business Pulse
December 20, 2019 - 6:41 am
Like other high-octane social media sites, Twitter provides an efficient way for businesses of all sizes to get the word out about what they have to offer. With that in mind, much of the advertising success on these types of interactive platforms depends on how and where you target your efforts.
Read More
November 27, 2019 - 11:00 am
If you're going to advertise on any platform, including Facebook, you have to first consider what you want in terms of results. It's not like the print ads of old, touting a sale on refrigerators and hoping homeowners flock in to clean out your inventory. Who is your target audience? As with any...
Read More
Crystal Hessong
November 19, 2019 - 1:25 pm
Investing in email marketing is a wise business move. The numbers speak for themselves as investing just $1 in emails will return an average of $44 to your business. Email is also much more successful than social media at generating conversions. Despite these numbers, you can still make mistakes...
Read More
Randy Yagi
November 12, 2019 - 6:30 pm
One of the biggest mistakes a small business owner can make is to fail to identify and understand his or her target audience. In other words, if you don’t know where to focus your advertising efforts, chances are you aren’t maximizing your profits or reaching your largest group of potential...
Read More
Mark G. McLaughlin
September 13, 2019 - 9:30 am
Most entrepreneurs are required to wear many hats, which includes bearing the responsibility of being the marketing manager. As your business grows however, there comes a time when you should really consider hiring a professional to do the job. A good marketing manager can open up and grab new...
Read More