Broken Hearts: Why You Won't Find Classic Valentine's Day Candy This Year

January 25, 2019 - 9:27 am
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(WBBM NEWSRADIO) -- The original makers of the "Be Mine," "Cutie Pie," and "Kiss Me" Valentine's Day candies are taking a year off in 2019. 

The Spangler Candy Company earlier announced on its website it won't be producing the classic candy this year, but plans a "relaunch for the 2020 Valentine season." That statement has been removed from the website and it is unclear if SweetHearts are to return for the 2020 Valentine’s season.

Since the pull of the original statement, Spangler Candy issued a three-heart response for SweetHeart fans.

“We wish we could have SweetHearts out for the 2019 Valentine season, but it’s just not possible. We are committed to making sure these brands meet consumer expectations when they re-enter the market. Doing it right takes time," Spangler Chairman and CEO Kirk Vashaw told candystore.com.

The good news is that you'll still be able to buy the candy online and in store, but Spangler Chairman and CEO Kirk Vashaw stated those will all be old candy made prior to the factory closing in July 2018. Amazon is selling boxes starting at $9, and on eBay, an eight-pack box of candies is going for $12. 

There are also plenty of candy hearts with messages alternatives, made like Jelly Belly's Conversation Beans or Cupid Messages M&M's, Conversation Hearts and Wonka's SweeTarts Hearts. 

RELATED: Say How You Feel With A Doughnut: Krispy Kreme Debuts Valentine Conversation Heart Doughnuts

According to candystore.com, the conversation heart candies are the most popular confection for the holiday, pulling in $1.8 billion in sales. NECCO was in business for more than 100 years before it closed.

Spangler Candy took over the SweetHearts brand in 2018 after NECCO Wafers went out of business. 

Candystore.com is still awaiting comment from Spangler on the likelihood that SweetHearts will return for 2020.