Goose Island Hides Bicycles Around Chicago For '312 Day'

Here's where to find them and how to unlock them.

Shannon Blum
March 12, 2019 - 10:06 am
Goose Island 312 Beer

Scott Olson/Getty Images


CHICAGO (WBBM NEWSRADIO) -- Happy 312 Day - "a totally real made up holiday."

Goose Island Beer Company, known for its 312 Urban Wheat Ale, is celebrating the beer on March 12, otherwise known at 312, with free prizes.

Among the prizes are 24 bicycles! Because, you know, that's one of the best ways to travel throughout the city. 

Goose Island announced on social media that starting at midnight and continuing throughout the day on Tuesday, March 12, the brewery will be hiding a total of 24 bicycles - one per hour, in different locations across the city.

The bikes are free to whoever finds them.

Want clues?

Goose Island will be releasing clues of where the black and yellow bikes are throughout the day on the brewery's Twitter and Instagram.

If you are the lucky finder of the bike, all you have to do is use the code 03120 to unlock the bike and it is yours!

Goose Island's 312 Urban Wheat Ale was inspired by the city of Chicago and is described as "densely populated with flavor, 312's spicy aroma of Cascade hops is followed by a crisp, fruity ale flavor delivered in a smooth, creamy body that's immensely refreshing."

The Chicago brewery began celebrating 312 Day in 2013, when a parody video of the 2009 film, “500 Days of Summer,” was made. The video "pays tribute to the contagiously fun Hall & Oates scene."

In 2015, they made a video "Operation: Free Stoney."

And in 2016, Goose Island Beer Company parodied the “Friends” theme song.

So, here's to another 313 Day. Happy hunting!