Will Deep Dive Into NCAA Tourney Make Loyola More Popular?

Noon Business Hour
March 15, 2018 - 5:45 pm
Loyola Mascot

Loyola (Il) Ramblers mascot during the first half against the Miami (Fl) Hurricanes. (Tim Heitman-USA TODAY Sports)

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CHICAGO (WBBM NEWSRADIO) -- Continued success on the court in the NCAA Men's Basketball Tournament could be a real boost for Loyola University, one observer says.

"I think after awhile this stuff can die down, depending on how much sustained success they have,” Danny Ecker, a reporter for Crain's Chicago Business, told the Noon Business Hour Thursday.

The Ramblers are making their first appearance in the nationally famous competition since 1985. They edged the Florida Hurricanes 64-62 in dramatic fashion on Thursday.

“It can give a program a really significant boost if you can make a run two or three games deep into March Madness," Ecker said.

He adds that people are certainly clamoring for a story like this, and the excitement extends beyond Chicago's North Side.