Jeep Super Bowl Ad Puts Spotlight On Woodstock, Groundhog Day

Rob Hart
February 03, 2020 - 2:08 pm

CHICAGO (WBBM NEWSRADIO) -- Two northwest suburbs basked in the Super Bowl spotlight.

All eyes were on Arlington Heights native and San Francisco 49ers quarterback Jimmy Garoppolo, but another northwest suburb had its moment in the sun.

The stars of the 1993's "Groundhog Day" - Bill Murray, Brian Doyle Murray, and Stephen Tobolowsky - returned to Woodstock last weekend to film a Jeep commercial that was a tribute to movie about a man forced to live the same day over and over again. 

The movie was filmed in Woodstock in 1992, and the northwest suburb played the part of Punxatawney, Pennsylvania. Since then, Woodstock's Groundhog Day celebration has attracted international attention.

Bill Murray returned as sarcastic weatherman Phil Connors, Brian Doyle Murray played the Mayor, and actor Stephen Tobolowsky reprised his role as the overly enthusiastic insurance salesman Ned Reyerson.

Rick Bellairs is the chairman of the Woodstock Groundhogs Days Committee.  He said the commercial producers dressed downtown Woodstock to look as it did during the filming in 1992.

"They put a new sign up that said Woodstock Jewelers. That sign is not there anymore, but it was in the movie. They went back and recreated things the way they were in the movie," he said.

"It was deva ju, seeing these things from the movie just like it was filmed here in 1992."

The Super Bowl followed an all-day marathon of Groundhog Day observances in the town. Bellairs said the commercial was the perfect way to and the day.

"To relive it all over again last night with the commercial was just a hoot," he said.