Barbie Releases New Dolls For International Women's Day

Barbie honors global role models including Chloe Kim, Patty Jenkins and Frida Kahlo

Shannon Blum
March 07, 2018 - 1:24 pm

Mattel

EL SEGUNDO, Calif. (WBBM NEWSRADIO) -- Barbie continues to show girls they can be anything with latest launch of dolls on International Women's Day.

Barbie, a Mattel doll brand, launched Tuesday 17 new dolls for International Women's Day. Each doll is based on and honors a historical or modern-day role model.

The launch comes after Mattel conducted a survey of 8,000 mothers around the globe and found that 81 percent are worried about the type of role models their daughters are exposed to.

"As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women's Day because we know that you can't be what you can't see," said Lisa McKnight, Senior Vice President and General Manager, Barbie, in a statement. "Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.

Mattel introduced dolls in two separate series of Barbies. First, a new series titled, "Inspiring Women," based on historical figures; and then adding new additions to its "Shero" line of dolls named for inspirational modern-day women.

The "Inspiring Women" series of historical dolls come with educational information about the contributions each woman made to society and their respective fields, according to Mattel. The first three dolls in this series are Amelia Earhart, Frida Kahlo, and Katherine Johnson. The company plans to continue to expand the series in the future.

Mattel

Fourteen new dolls have been added to the "Shero" line, which honors women who have broken boundaries in their fields and have been an inspiration to the next generation of girls. They include American filmmaker Patty Jenkins, Team USA snowboarding champion Chloe Kim, Australian conservationist Bindi Irwin, UK's boxing champion Nicola Adams, Turkish champion windsurfer Çağla Kubat, world-renowned French chef Hélène Darroze, Chinese vollyball champion Hui Ruoqi, fashion designer and entrepreneur Leyla Piedayesh, Mexican professional golfer Lorena Ochoa, Polish journalist Martyna Wojciechowska, Italian soccer player Sara Gama, Chinese actress and philanthropist Xiaotong Guan, Chinese prima ballerina Yuan Tan, and Spanish entrepreneur and fashion designer Vicky Martin. 

The dolls are expected to start to roll out to stores nationwide soon, but are currently for pre-sale now on the Barbie website.

Barbie has previously honored women, including Ibtihaj Muhammad, Misty Copeland, Ava DuVernay, Eva Chen and Ashley Graham. Through the program, which started in 2015, Sheroes are given the Barbie brand's highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere, Mattel said in a release.