Chicken Sandwich War Escalates With McDonald's Spicy Offering: Report

WBBM Newsradio Staff
September 01, 2019 - 1:05 pm

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WBBM NEWSRADIO (CHICAGO) – Chicago-based McDonald’s is joining the chicken sandwich battle.

The fast-food giant will soon introduce a "spicy chicken sandwich,” Crain’s Chicago Business reports.

The move comes shortly after Popeyes debuted a chicken sandwich that caused a social media frenzy, which in turn led to the product quickly selling out.

McDonald's franchise owners have seen customer traffic fall in four of the last five years, Crain’s said, and a successful chicken sandwich could blunt market share gains by Chick-fil-A and Popeyes.