Mayor Lightfoot Calls Out Hallmark Channel For Pulling Same-Sex Marriage Ad

Jim Gudas
December 14, 2019 - 4:34 pm

CHICAGO (WBBM NEWSRADIO) -- Mayor Lightfoot is criticizing The Hallmark Channel for pulling an ad featuring a same-sex couple.

The ads for the wedding planning website Zola show two brides kissing each other at an altar. Crown Media Family Networks, which owns Hallmark, pulled the ad after Christian viewers launched a petition asking the company to take down the ad on the basis that it goes against conservative, Christian values. 

“Please reconsider airing commercials with same-sex couples, and please do not add LGBT movies to the Hallmark Channel. Such content goes against Christian and conservative values that are important to your primary audience. You will lose viewers if you cave to the LGBT agenda," reads the petition started by conservative group One Million Moms.

The petition caught national attention and was signed by over 26,000 people. According to a recent petition update, the group was told by Crown Media Family Networks CEO Bill Abbott that the ad aired by mistake and he was not informed about it until the petition circulated.

A spokesperson for Hallmark told the New York Times public displays of affection violate the channel’s policies. However the spokesperson declined to comment on why a nearly identical ad featuring a bride and groom kissing wasn’t rejected.

Mayor Lightfoot, who is in a same-sex marriage and a big LGBTQ advocate, said Hallmark showed poor judgment and the ad sends the wrong message.

"We are at a point in our nation when we need to come together and we don't need to give any voice to hatred," Lightfoot said.

She hopes the media company will reconsider banning the ad that does not represent the diversity of family. 

"Representation is important in all forms of media — even advertising," she said. 

According to a Chicago Tribune column, Zola canceled all of its advertising with Hallmark after the ad was pulled, but it will still show on other big networks like NBC, CBS, ABC, TLC, Bravo, and on streaming services, including Hulu.