50 Years Of WBBM Newsradio Sports Reporters: Brent Musburger

Rick Gregg
May 03, 2018 - 9:41 am

WBBM Newsradio

WBBM Newsradio
CHICAGO (WBBM NEWSRADIO) -- In honor of WBBM Newsradio's 50th anniversary, some of WBBM Newradio's sportscasters, past and present, have shared their Newsradio memories.

Fifty years ago when the station flipped over to an all news format it needed a Sports Director and they were able to find somebody who had become a household name. After a long and storied career that is still going strong, Mr. Brent Musburger speaks with WBBM Newsradio's Rick Gregg to look back at his time at the station. 

"Fifty years goes by fast when you are having fun, believe me," Musburger said. 

Gregg: If I understand this correctly, you were not in radio when they came and found you. Somebody came and found you, you were a writer correct?

Brent Musburger/Facebook

"I was a writer and a columnist for the old Chicago's American...it was an afternoon paper....So I was in the newspaper business when WBBM hired me. It's kind of an interesting story because prior to WBBM becoming an all news station in the CBS family, it was basically talk radio and they had even way back in the day done some play-by-play; they had a sports broadcaster by the name of Rick Weaver and Rick wanted no part to doing stupid questions on a phone interview show, so he had used me as a guest and I would gladly answer some of the youngsters questions, such as, who is better Willie Mays or Hank Aaron? Questions along those lines that Rick did not want to spend the time...but at any rate, Rick moved on to become the play-by-play voice of the Miami Dolphins," Musburger said.

At that time Brent Musburger was approached and offered a full-time position as the Sports Director at WBBM Newsradio. 

"My entire electronic career is owed to the fact that WBBM went all news...having WBBM go all news led to whatever career I've enjoyed and belive me I've enjoyed a lot," Musburger said. 

Gregg: What kind of equipment did you use back then? Was it just a tape recorder?

"It was a tape recorder...and it had a hand-held microphone. It was much larger than the equipment today really. And you would interview people and the tape would run - the cassette tape would run - then you had clips that you went into a telephone booth and you would unscrew the mouthpiece and you would clip that in and that's how you transmitted it back to the station at the time. That's the equipment we were using," Musburger said.

WBBM Newsradio

WBBM Newsradio

Musburger did not stay retired long. He is back in radio five days a week as lead broadcaster and managing editor at Vegas Stats and Information Network (VSiN). Musburger's show "My Guys in the Desert" broadcasts on Mondays, Thursdays and Fridays from 6 p.m. ET to 8 p.m. ET, and weekends from 3 p.m. ET to 5 p.m. ET on SiriusXM and the network's website VSiN.com, with Ron Flatter serving as his co-host.

"Having worked in just about every form of media that you can imagine, I actually enjoy radio the most. First of all it's the quickest...you can beat television. You don't have to worry about the pictures that you are putting up on the air...I enjoy the quickness that radio delivers, I always have," Musburger said.