Groupon's Next Big Deal Could Be Groupon

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July 09, 2018 - 4:03 pm
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CHICAGO (WBBM NEWSRADIO) -- Shares of Chicago-based Groupon surged higher Monday after it became known the online deal marketplace is seeking a buyer. 

According to Recode, Groupon has been open to a sale for some time, but has dramatically stepped up efforts as of late. 

Groupon, founded in 2008, was once touted as a high growth company, but years of coming up short of investor expectations has seriously weighed on the stock.

"It has spent several years re-structuring, just trying to stem losses, it is still nowhere near achieving revenue growth and it has definitely become clear that its ambitions are never going to be realized as they were articulated years ago," says Bloomberg's Olga Kharif. 

"There is quite a bit of competition in this space of catering to local merchants, but it does have an amazingly strong brand and is very well known."

She adds that potential suitors could be the likes of Priceline, Apple or even Facebook.