The Changes White Sox Fans Will See At Guaranteed Rate Field

Rick Gregg
April 04, 2018 - 4:04 pm
White Sox VR Home Run

The virtual home run derby attraction at Guaranteed Rate Field. (courtesy: White Sox)

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CHICAGO (WBBM NEWSRADIO) -- “Intimidating.”

That’s how White Sox Vice President for Sales and Marketing Brooks Boyer describes Guaranteed Rate Field’s new paint job.

“We’ve gone from a light gray to more of a battleship gray,” Boyer told Rick Gregg. “It is a little bit more intimidating.”

Opponents might not be as comfortable with the new look, but Boyer expects a different reaction from Sox fans, especially given the ballpark’s new amenities.

“I’m anxious for fans to come in here to see our new LED boards,” he said. “And to see the paint job and our new concession stands. All the things that we’ve done from an infrastructure standpoint that we think our fans will enjoy.”

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The Sox have moved their retired numbers to accommodate the new boards. They’re opening the new Revolution Brewing Sox Social Tap Room and a Kraft Cave Express, which will raise the number of craft beers available to more than 80. They’ve added foods to the aforementioned new concession stands.

And, to comply with MLB’s safety standards, the Sox have extended protective netting to the ends of each dugout.

“When a ball is being thrown nearly 100 miles an hour, and it comes off of a wood bat, and heads into the stands there’s always that hold-your-breath moment,” Boyer said. “We wanted to take that out of play. And the technology has advanced so much on the netting. Anybody who’s sitting behind it, in time, you don’t even notice that it’s there.”

There’s also a new attraction at the attached Chicago Sports Depot Virtual Reality Home Run Derby.

“It’s such an immersive situation when you get in there,” Boyer said. “An immersive experience, to be able to go in and try to hit some home runs, and to have people watch you do that. We’re going to be the first ballpark that features something like this.”

That might be the future, but Boyer and the Sox are also looking to the past to get fans in the door.

“We’re going to do the same things that we’ve been doing. On Wednesdays there’s dollar dog hot dogs. On Thursdays you get a free T-shirt. On Fridays we have our signature fireworks. On Saturdays we have premium giveaways. And on Sundays is our family Sundays, where tickets start as low as five dollars. So there’s a great way to get out to the ballpark with friends and family this summer.”

Weather permitting, the White Sox Home Opener is Thursday against the Detroit Tigers.