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Meteorologist Who Complained About Weather Hype Disappears From Station

June 11, 2019 - 9:39 pm

SPRINGFIELD, Ill. (AP) - The Springfield, Illinois television station whose "Code Red" weather alert drew an on-air reproach from its morning meteorologist has posted an employment advertisement seeking the weatherman's replacement.

The ad for a WICS-TV morning meteorologist showed up on the Sinclair Broadcast Group site on Tuesday.

On June 5, meteorologist Joe Crain said during a morning forecast for a "Code Red" weather alert he understands viewers' complaints about the brand. Critics say the moniker is overused, unnecessarily alarms people, harms businesses and marks the entire viewing area with the alert regardless of how isolated the storm threat.

Crain hasn't been seen on-air since he made his comments. As a result, several prominent advertisers have pulled spots from the station.

Station officials have not commented on why Crain is no longer on the air, citing a personnel matter. General manager Rick Lipps says managers will change the community-minded storm alerts to "Weather Warn."

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